iAd: Apple to Launch New Mobile Ad Platform?
According to Mediapost, Apple is close to unveiling a personalized advertising experience based on technology from Quattro Wireless, which Apple acquired two months ago. It would once again pit Apple against Google, whose acquisition of AdMob is still undergoing regulatory review.
The timing of the supposed announcement — April 7th — is very interesting: It’s only four days after the official launch of the iPad. This could mean that there are significant tie-ins to the iPad and the iPhone.
If the rumors are true, it raises a lot questions: how is the iAd format different than other mobile advertising platforms? How much of the technology is based on Quattro Wireless? Will it accelerate Google’s acquisition of AdMob? How Will Google react? And can Apple succeed in a market that has never been part of its primary business model?
Unfortunately, we don’t have the answers to these question — at least yet. In the coming weeks, we’ll see if Apple does announce the iAd platform and what it exactly looks like.
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